Personal Branding Workshops

Personal Branding is fast becoming a core life competency that must be effectively managed for professional and business success. In our highly networked society, people are forming opinions about you with what they see online. How you are perceived by others is a key factor in professional development in a challenging and global business environment.
Alpina International offers cutting edge Personal Branding workshops that teach you how to master the business of being YOU! Today’s world leaves individuals and organizations no choice but to take a proactive approach in managing and leveraging their personal brands and reputation. Our Personal Branding workshops will show you how to promote and nurture brand YOU in an organic and unobtrusive way.

Upcoming Personal Branding Workshop with Teg Brar – July 4, 2011

Personal Branding for Career Success (3.5 hrs)
This introductory Personal Branding Workshop demonstrates why Personal Branding is important for your career and business. Learn to identify what makes you special and develop a strategy to enhance your identity and differentiate from the competition. Learn to avoid the pitfalls.

-Understanding Personal Branding
-Characteristics of strong Personal Brands
-Discovering your standards & values – the bricks and mortar of Personal Brands
-Tools of the trade - A Personal Branding tool kit for the 21st century

Personal Branding for Business Success (3.5 hrs)

The new face of corporate is personal! People are the lifeblood of brands. In the age of the individual, corporations must align corporate values and success with those of their employees to stay competitive and maximize human potential. This can heavily influence the image of an organization. This workshop teaches you the art of aligning your corporate and personal brands and is customized to meet the unique needs of your business.

-Personal Branding, a winning concept for both organizations and individuals
-Characteristics of strong brands
-Analyzing your personal brand & career goals
-A Personal Branding Strategy for your business

Enhancing your Personal Brand - A ‘How To’ Workshop (7 hours)
This hands on interactive workshop teaches you the skills to build a strong and authentic personal brand and market it to your stakeholders. In addition to the introductory topics taught in our half day workshop, we will help you create an action plan to strengthen your personal brand and get a head start with the tools that best suite your purpose. This Personal Branding course will teach you how to harness the power of social media and use it to your advantage to efficiently manage your reputation for a successful career.

-Understanding Personal Branding, theory and practice
-Characteristics of strong Personal Brands
-Standards & values – the bricks and mortar of Personal Brands
-Building Personal Brand equity
-Tools of the trade - A Personal Branding tool kit for the 21st century
-Developing and implementing your Personal Branding strategy
-Reputation management for Personal Branding

All workshops are held in downtown Vancouver, to find out more about dates and fees, please contact us.

Workshop Leader: Teg Brar
Teg Brar is an innovative and forward thinking educator with a zeal for personal branding, marketing and customer experience. He has been an Instructor, International Education Counselor and Career Development Executive for the last seven years at prestigious educational organizations such as the British Columbia Institute of Technology, Cesar Ritz Colleges Switzerland and Vancouver Premier College. He is the founding Principal at Alpina International, an innovative learning agency, President of the Educational Institute Vancouver Chapter (American Hotel & Lodging Association)and President of the Cesar Ritz Alumni Chapter Canada. He currently serves as a Mentor in the Leaders of Tomorrow Program (Vancouver Board of Trade) and authors a Personal Branding Educational Blog! Teg's educational qualifications include a Master of Science Degree from Johnson & Wales University, USA, and a Diploma in Hospitality Management from the Ecole Hotelier Cesar Ritz, Switzerland.

“Teg Brar's Personal Branding presentation was well conceived and thought provoking. He believes that the future belongs to individuals, explaining his rationale with documented examples, and lays the groundwork to teach students how to leverage social media to create and promote their personal brand”. W.Yip Program Manager, TELUS Business Solutions

“Teg Brar used a combination of effective research and great real-life examples to inspire, engage, and cultivate understanding of personal branding for us students. His workshop provided me with tools and knowledge on how to differentiate myself and communicate my passions to potential employers. With such valuable information, I feel prepared to succeed in the competitive workforce of today. Thank you, Teg!”
May Zou, University of British Columbia, Ignite 2010 Career Conference held at the Four Seasons Hotel Vancouver.

"It was a pleasure working with Teg Brar at this conference. The personal branding workshop was extremely well received by all of the delegates. I heard great feedback from the individuals that attended. The delegates got an amazing opportunity to take away tools for success. Thank you Teg for helping us provide these women with an opportunity to learn about personal branding skills." Harveen Nijjar, VP Philanthropy, YWiB UBC

Teg Brar has previously spoken about Personal Branding at the following events:
-University of British Columbia, Sauder School of Business, Ignite Conference & Career Fair
-Young Women in Business, University of British Columbia Chapter
-Kwantlen Polytechnic University, Leadership Conference
-Capilano University School of Business, CUBES
-Young Women in Business, Simon Fraser University Chapter
-Me Inc, Sauder School of Business, University of British Columbia
-International Business Conference, Commerce Undergraduate Society, UBC -Philantropy Conference, YWib, Dress for Success & YES Vancouver